The Alamo



Client:          Texas General Land Office
Location:     San Antonio, Texas, USA
Timescale:   2017 – ongoing

The Alamo is one of America’s most iconic, cherished, and recognizable heritage sites. Built as a Catholic Mission by the colonial Spanish in the early 1700s, it played a fundamental role in the foundation and expansion of the City of San Antonio. It achieved its iconic status in 1836 as the site of the famous battle between a small number of Texian and Tejano revolutionaries, led by William Travis, James Bowie and David Crockett, and the Mexican Army led by President General Antonio López de Santa Anna. 189 defenders gave their lives in the legendary battle which, as part of the Texas Revolution, led to the creation of the Republic of Texas.

The Alamo is now the most important historic site in Texas and receives over 1.5 million visitors per year, and is part of San Antonio Missions UNESCO World Heritage Site. Cultural Innovations is part of a Comprehensive Interpretive Planning team with PGAV Destinations and landscape architects Reed-Hilderbrand that will transform how visitors and San Antonio residents experience the site, while preserving and protecting it for future generations.

The principal aim of the plan is to restore dignity and respect to the site, creating spaces where visitors and local communities can feel reverence for all those that lived, fought and died there. One of the most ambitious components of the plan is the creation of a 13,000 m² world-class visitor centre and museum that will enlighten and inspire visitors of all ages about all eras of the Alamo. The plan also recommends changes to enhance educational programming, expand visitor and operational facilities, improve security, and create major new civic spaces for local communities.

The Alamo Comprehensive Interpretive Plan is an exceptional undertaking that combines urban planning and regeneration, heritage interpretation, content and collection development, museum and exhibition design, operational planning, and public consultation. It has been made possible by the co-ordination agreement between the City of San Antonio, the Texas General Land Office, and the Alamo Endowment.

The Alamo, Texas, Living History © Texas General Land Office
Alamo, Texas , Guided Tour © Texas General Land Office
The Alamo, Texas © Texas General Land Office
The Alamo, Texas © Texas General Land Office
The Alamo, Texas © Texas General Land Office