Connecting Stories Gallery, Smithsonian National Museum of Asian Art

Content & Interpretation - Exhibition Design 

 
 

 
 

Client: Smithsonian National Museum of Asian Art  

Location: Washington DC, USA  

Size: 140sqm 

Completed: 2022 

The Smithsonian National Museum of Asian Art preserves, exhibits and interprets Asian art in ways that deepen our understandings of Asia, the United States, and the world. 

Cultural Innovations was appointed to lead the interpretation and design on a new permanent gallery that opened in 2023 as part of the NMAA’s centennial celebrations. 

Content & Interpretation

The ‘Connecting Stories’ gallery takes a new approach from the traditional art museum setting and invites visitors to explore the scale and diversity of Asia and Asian cultures through a small rotating selection of objects from the internationally renowned collections. Visitors are encouraged to consider the multiple stories each object has to tell, to recognise universal themes relevant to their own lives, and to develop new ways of looking at and understanding museum objects. 

The visitor-centred development of the gallery was informed by focus groups with target audiences, and a temporary installation of two objects with sample graphic interpretation, which was evaluated by visitor survey. 

Exhibition Design

The gallery has been designed as a contemporary, flexible space, allowing the museum to rotate objects and update interpretation within the overall thematic structure. Digital interactives allow deeper engagement with the museum’s collections and give the visitor tools for exploring the rest of the museum.  


Graphic Design: ACME Studios 

AV Media and AV Hardware Design:  Kudos Design Collaboratory 

Cost Consultant: Bandol Consulting 

Visitor Research: Morris Hargreaves McIntyre