Mike Cook argues that the ‘content’ of a construction project is just as important as the ‘container’ in the delivery of desired outcomes.
Sometimes it goes unrecognised that what appears ‘just a construction project’ has an explicit purpose well beyond normal business and budgetary objectives. For example, in a project such as a museum or visitor centre, the creative and communication ‘content’ is the key priority, rather than the construction of the ‘container’. Museum projects are all too often perceived as predominantly ‘pure’ capital construction works involving the building or refurbishment of galleries, and subsequently their equipping with display cases, graphics, multimedia and the like. At the heart of a museum project, above the capital works objectives, lies the institution’s mission to communicate...
Article originally published in Project, January 2010, and reprinted with publisher’s kind permission.
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