SMAG’s vision is to become a regional and national resource for the understanding of social history and for fostering local creative industries. As part of Metaphor’s development of an overall masterplan for the redevelopment of the museum to realise this vision, Cultural Innovations provided operational and business planning services. We covered areas such as how the museum is positioned in relation to other institutions in the area, what is unique about it and how it can it attain increased ! nancial sustainability through revenue generation. We also advised on operational aspects of collections management, for example, how and where objects will be stored and documented in the museum.

Client
Salford City Council

Commission
Operational and Business Planning

Lead designer: Metaphor


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