Martyn Best


Martyn is the CEO and co-founder of Cultural Innovations.  An architect by profession, Martyn specialises in the strategic development and management of delivery for high-quality museum and cultural heritage projects. He has extensive knowledge and experience of working internationally, particularly in the Middle East, where over the last 25 years he has been involved in many of the region’s most iconic cultural developments.  An advocate of authenticity and sustainability in all cultural projects, Martyn is an acknowledged industry expert and speaks frequently on these issues to audiences both in the UK and overseas.

Bill Hart


Bill is a co-director of Cultural Innovations who ran his own consultancy for 15 years before joining the Board of CI in 2009.  He is a Creative and Cultural Industries specialist consultant, with nearly 40 years' experience in the sector, having been an Associate of Building Design Partnership and also Commercial Director at Fitch, where for two years he ran Fitch’s Spanish offices based in Seville around the 1992 World Expo.  Bill has a strong commitment to ensuring knowledge transfer and capacity building occur on all CI’s international projects.

Lizzy Moriarty

Non-Executive Director

Lizzy has worked in the museum sector for over fifteen years most recently at the British Museum where she was responsible for developing the Museum’s international partnerships through consultancy and training projects.  She is experienced in managing complex short and long-term projects particularly in Asia and the Middle East.

Lizzy is particularly interested in the role of museums in social engagement and how they convey their content to diverse audiences.  As an independent museum consultant, she is engaged in a variety of projects from strategic development to virtual reality as a medium of museum interpretation.



Sherif El-Itriby

Head of Consulting

Sherif is Head of Strategy and Consulting at Cultural Innovations and has been with the company for over ten years.  He specializes in economic and market analysis, business and operational planning for museum and cultural heritage projects.  He brings to the team a wealth of international knowledge and experience particularly in the Middle East and North Africa.  A highly-skilled and effective project manager, Sherif also leads CI’s business development function.

Emma Freeman

Head of Content and Interpretation

As Head of Content and Interpretation, Emma is responsible for leading the Content Development and Interpretive Planning consultancy services within Cultural Innovations. Emma’s previous experience with the Natural History Museum in London (NHM) included developing feasibility and scoping studies for new museums and visitor attractions, developing permanent and touring exhibitions and conceptualising the NHM’s new masterplan.  Prior to this, Emma developed contemporary science exhibitions, events and websites at London’s Science Museum.

Andrew Wood-Walker

Head of Design

As Head of Design, Andrew leads on the analysis, conceptual thinking and strategic approach to a client’s design vision and brief.  He is an Exhibition Designer and Design Manager with over twenty years' experience in designing award-winning, imaginative museum galleries, visitor and science centres, permanent exhibitions and brand environments.  He has extensive experience in managing the overall creative process, direction and running of projects from initial concept to on-site supervision, both in the UK and overseas.

Roger Walshe

Head of Programming and Operations

Roger leads our programming and operational consultancy. He has been a senior leader within the UK cultural sector for many years, having led public-facing activities including exhibitions, learning, digital, events and marketing at the British Library and Dulwich Picture Gallery. In addition, he has considerable experience in strategy development, business change, visitor operations and programme delivery.

Luanne Meehitiya

Senior Content Developer

Luanne is our Senior Content Developer. She has over a decade of experience in developing educational experiences and exhibitions within museums. Her previous experience includes interpretation planning, curation and content development within many different museums and science centres. Luanne also engages extensively with the wider museum sector, including peer-reviewed publications, presenting at conferences and lecturing on museum studies.

Sarah Matthews

Senior 3D Designer

Sarah is a Senior Exhibition Designer and joined CI’s Design Team in 2011 – she is a graduate of the University of Lincoln with a BA (Hons) in Design for Exhibitions and Museums.  On graduation, Sarah joined MET Studio Design and she has also worked for Casson Mann Designers.  Sarah is an integral part of all CI’s design teams and she has been the lead designer on a major new museum in Kuwait.

Tanya Blower

3D Designer

Tanya graduated from Sheffield Hallam University in November 2014 with a BA (Hons) in Interior Design. On leaving University Tanya joined Saal Design where she began to develop her skills as an Interior Designer. In January 2015 Tanya joined the Cultural Innovations team as a 3D Designer and has quickly become an important part of the team.


Tanya provides key design support to a number of our international project teams and has also assisted the business development team in research tasks and the preparation of project bids and proposals.

Flo Wurfbain

Content & Interpretation Assistant

Flo graduated from Durham University in 2016 with a BA (Hons) in Archaeology and Ancient Civilisations and joined Cultural Innovations as an intern in August – this quickly became a permanent position, with Flo becoming a member of our burgeoning Content and Interpretation team.  Flo is part of the team that manages the collections for the Sheikh Abdullah Al Salem Cultural Centre and more recently has taken the lead in researching content for the new Museum of the Enlightened King at Yen Tu Mountain, Quang Ninh Province, Vietnam.



Sophie Cook

Design Assistant

Sophie graduated in 2015 with a BA in Design from Goldsmiths, University of London.  After graduating, Sophie worked for Urban Food Fest, a pop-up street food market in Shoreditch, London, before joining Cultural Innovations’ exhibition design team in early 2016 as a Design Assistant.


Sophie has quickly established herself in the project team for the Sheikh Abdullah Al Salem Cultural Centre in Kuwait City, Kuwait.  With a passion for photography (digital and film) Sophie has also taken on responsibility for the upkeep of the Cultural Innovations’ website.



Victor Clemente

Design Project Coordinator

Victor graduated as an “Arquitecto Técnico” from Technical University of Madrid in 2013 which provides a basis for skills in becoming a Chartered Architectural Technologist, Quantity Surveyor, Building Surveyor, and Construction Manager. He moved to London in April 2014 to experience a different culture and face a new challenge, looking to extend technical skills and gain experience in the UK.

Victor joined Cultural Innovations in June 2016 as a Design Project Coordinator and provides key support to the Design, Content, Strategy and Business Development teams.



Hanaa El-Arabi

Management Personal Assistant

Hanaa graduated from University of Roehampton with a BSc (Hons) in Social Anthropology with Criminology in 2009. After graduating she has worked at a Tax Specialist in the Construction industry for 5 years having a knowledgeable understanding of Tax Returns and has experience in accounting processes and software.

Hanaa joined the CI team at the end of 2016 as the Management and Executive PA

She has a keen interest in photography (mainly film) and visiting Art galleries and museums. She is currently learning Korean and how to play the Cello.



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